As new staff join us and or we have interns, my goal within the first 60 or so days, is to have instilled in them the two most important things we do and why.
First is proposals. The key to any good proposal is to have a solid, no bs, understanding of the potential client’s culture, current status and goals and to demonstrate that in a proposal. In essence, a good proposal is saying “I get you”. We’re going to work well together because I get you. From there, the connection is made.