tag:blogger.com,1999:blog-42507347772657484342024-02-18T21:01:05.098-08:00Creative Communication ServicesCreative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-4250734777265748434.post-89366227963229573152016-08-24T09:32:00.001-07:002016-08-24T09:32:52.118-07:00The 2 Most Important Things We Do<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKqCE0jT6JbtSMgyMOTErA45JeSDHPEMntR-26R84XRFjKVgEKXZLdngsiQdhsXA3G54nRykum0SgxevOPniyXgK-hhZ4lF-jPRhLPITTbmRimnL9thPMHbtto4JtVcMekcqZ1NKaZw-MI/s1600/value.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="297" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKqCE0jT6JbtSMgyMOTErA45JeSDHPEMntR-26R84XRFjKVgEKXZLdngsiQdhsXA3G54nRykum0SgxevOPniyXgK-hhZ4lF-jPRhLPITTbmRimnL9thPMHbtto4JtVcMekcqZ1NKaZw-MI/s400/value.jpg" width="400" /></a></div>
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<span style="font-size: 12.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-family: Verdana, sans-serif;">As new staff join us and or we have
interns, my goal within the first 60 or so days, is to have instilled in them
the two most important things we do and why.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-family: Verdana, sans-serif;"><span style="mso-spacerun: yes;"><br /></span></span></span></div>
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<span style="font-size: 12.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-family: Verdana, sans-serif;">First is proposals. The key to any good
proposal is to have a solid, no bs, understanding of the potential client’s
culture, current status and goals and to demonstrate that in a proposal. In
essence, a good proposal is saying “I get you”. We’re going to work well
together <u>because</u> I get you. From there, the connection is made. <o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-family: Verdana, sans-serif;">The
second most important thing we do is, in detail, demonstrate our worth or our
client’s ROI. If we can’t demonstrate our relevance to a client, they’re
certainly not going to recognize it on their own. These two things: relating
and demonstrating your company’s value is everything in our business. Without
these two things we’re not working and we’re not relevant. The end.</span><o:p></o:p></span></div>
</div>
Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-88085899179919362922016-06-07T14:44:00.000-07:002016-06-07T14:44:29.401-07:00Best Business Practices<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXB0hskYX8lWSlg9SztO-O0ZnBny0jSxA5Pg9i7gHz8u1bEyKDiwM9K48CjxKK0jv8TkC7IOrq85TXU-KwYfkRDCsBzuv3xZLTsEZwzTFdmSl6uCtWvxxAm_SqLp-kzaH-1WX3w6YwgyVQ/s1600/best.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="398" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXB0hskYX8lWSlg9SztO-O0ZnBny0jSxA5Pg9i7gHz8u1bEyKDiwM9K48CjxKK0jv8TkC7IOrq85TXU-KwYfkRDCsBzuv3xZLTsEZwzTFdmSl6uCtWvxxAm_SqLp-kzaH-1WX3w6YwgyVQ/s400/best.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><span style="color: black; line-height: 107%;">We’ve all heard the ‘ole adage, “</span><span style="color: black; line-height: 107%;">eighty percent of
success is showing up”. I remember the first time I heard that and thought,
WOW, how simple is that. Too simple to be true, or so I thought. If I were in
the position to influence young people today, that simple principle is
something I would strongly impress upon them along with a few others. Here’s my
so simple, yet so right on, list. (I’d love to hear what’s worked, or working
in your life too!) <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><span style="color: black; line-height: 107%;"><br /></span></span></div>
<div class="MsoNormal">
<span style="color: black; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">-show up<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="color: black; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="color: black; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">-follow up<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="color: black; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="color: black; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">-be responsive<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="color: black; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="color: black; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">-listen<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="color: black; line-height: 107%;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="color: black; line-height: 107%;"><span style="font-family: Verdana, sans-serif;">-do what
you say you’re going to do<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="color: black; line-height: 107%;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="color: black; line-height: 107%;"><span style="font-family: Verdana, sans-serif;">It’s
really pretty simple isn’t it? <o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
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<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
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<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
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<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
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<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
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<i style="mso-bidi-font-style: normal;"><span style="color: #0d0d0d; line-height: 107%;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></i></div>
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<i style="mso-bidi-font-style: normal;"><span style="color: #0d0d0d; line-height: 107%;"><span style="font-family: Verdana, sans-serif;">(*Who said it - the 80% thing? </span></span></i><i style="mso-bidi-font-style: normal;"><span style="color: #0d0d0d; line-height: 107%;"><span style="font-family: Verdana, sans-serif;">Woody Allen and
Marshall Brickman co-writers of the Oscar winning screenplay movie Annie Hall,
were interviewed together. The following words were spoken by Marshall
Brickman, but he attributed the adage to Woody Allen.)</span><span style="font-size: small;"><o:p></o:p></span></span></i></div>
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<br />Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-56265838740341424912016-06-01T09:33:00.001-07:002016-06-01T09:33:25.100-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3Pezr4wJs-vVVYwgHcupRjvOzIHJ7m7mVx5lutDInaKyyW5Bq4lTk7nMmZd6Ob23Lz3RCIoOaRPW_5mVa0A3FQo6Rl09cJIlYaWwimTEgOVXUCfZjXzR9HYBxKi8c8XjsFo1KEzxfMz_1/s1600/gengis.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="412" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3Pezr4wJs-vVVYwgHcupRjvOzIHJ7m7mVx5lutDInaKyyW5Bq4lTk7nMmZd6Ob23Lz3RCIoOaRPW_5mVa0A3FQo6Rl09cJIlYaWwimTEgOVXUCfZjXzR9HYBxKi8c8XjsFo1KEzxfMz_1/s640/gengis.jpg" width="640" /></a></div>
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<span style="font-family: Verdana, sans-serif;">Such a great story. Such a great lesson. Don’t assume. Don’t
act too quickly or harshly. <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">I used to read the story of
Genghis Khan and His Hawk to my little boy when he was growing up. To this day,
it remains one of my favorites. Such great lessons. If you know the story, you
know how great it is. If you don’t, give it a read. It’ll make you think and
inspire you to think things through, not act too rashly and as Genghis says,
never to do anything in anger. <a href="http://www.inspirationalstories.com/1/167.html">http://www.inspirationalstories.com/1/167.html</a></span><o:p></o:p></div>
</div>
<br />Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-20254769928361627422016-05-23T11:18:00.001-07:002016-05-23T14:19:48.749-07:00Credibility Versus Visibility<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDkYK00dnktD8vmGHu1BZZjvPVpJBQdZEXVRDXcS0Ke_yJDecbdHmOyQuub9aJncP0a6fOE1rnL-gwx92Ds3Dq2rCjVi6YyE9VD9GlVk-SGYx36FbgxIhi25ui_MM-DjK1XDsbnBe3JYYj/s1600/trust+me.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDkYK00dnktD8vmGHu1BZZjvPVpJBQdZEXVRDXcS0Ke_yJDecbdHmOyQuub9aJncP0a6fOE1rnL-gwx92Ds3Dq2rCjVi6YyE9VD9GlVk-SGYx36FbgxIhi25ui_MM-DjK1XDsbnBe3JYYj/s640/trust+me.jpg" width="640" /></a></div>
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<span style="line-height: 107%;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">A close friend was recently talking with
me about where her daughter was considering attending college. She had before
talked about her daughter attending Wake Forrest or Duke and a few other
schools highly accredited for their academics. Her daughter now, was looking at
a more local school that had, over the past few years, become such a huge in
presence that to many locals it felt as if the school had become a big monster
that had swallowed up the once smaller, more quant town. The downside was you
couldn’t visit anywhere from a car wash, to a bank, to a taco stand that wasn’t
recognizing the students and their patronage, you couldn't get away from the school mascot
or colors, and the shininess of the predominant gigantism of the school made
everything around it feel old, grubby and small. The good side, is that it had
given the town a ton of exposure and therefore put it on the map. <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 107%;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">A few years ago, I was involved in a
community program that had you learn everything about your town. It was
wonderful and something that really stuck with me. I remember studying and
visiting the school. I was at first wow’d by how beautiful it was. The young
energetic staff. The brand. I quickly was bothered by being wow’d by the brand
instead of by the quality of education so I started asking about the academic
part. That wasn’t nearly as focused on, or talked about, as the size of the
dorm rooms, the on-campus eateries, the free car washes on Saturday. Oh there
went the wow. Isn’t school, education about credibility and not visibility?
Back to my conversation with my close friend, I was reminded of my impression
of the school those years ago and started to ask her about the schools this and
that in regard to academics. My friend pointed out how large the school was,
how they’d been awarded this and that. I asked her again about the quality of
their academics. She wasn’t so sure. The visibility had overshadowed the
institution’s credibility. <o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 107%;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">I’ve thought of that a lot since then.
Our business CCS is small. It’s not nearly as visible as it should and needs to
be and that’s something we’re continuously working on. I’m not proud of where
we are in regard to visibility. What I am proud of though instead is our
credibility. We’re often referred to new clients by Editors, which is an
amazing compliment. Our clients are long-term clients that truly trust and have
faith in our work and abilities. We don’t over promise and we always over deliver.
<o:p></o:p></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;"><br /></span></span></div>
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<span style="line-height: 107%;"><span style="font-family: "verdana" , sans-serif; font-size: x-small;">No,
we’re not rocking the visibility. We’re rocking the credibility and if I had my
choice, I don’t want our brand and persona to be shiny. I want it to instead be
meaty and meaningful. </span><span style="font-size: small;"><o:p></o:p></span></span></div>
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Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-13841219950988357682016-05-17T16:18:00.000-07:002016-05-17T16:18:57.150-07:00Competing <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPeEarJixAm3sNTaGx5qHU-XQQ784V7CyeQ9fii_a5S0Ql_1I6rk4h1IDIKylFKERGj5KIwq40Smy1xqWtKez9iGIvVYfrgC3q6x1g7iX8kfKVoZiQmwSQHYQ8pOq9NUQJLjE8fFLzg1AI/s1600/competingg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPeEarJixAm3sNTaGx5qHU-XQQ784V7CyeQ9fii_a5S0Ql_1I6rk4h1IDIKylFKERGj5KIwq40Smy1xqWtKez9iGIvVYfrgC3q6x1g7iX8kfKVoZiQmwSQHYQ8pOq9NUQJLjE8fFLzg1AI/s640/competingg.jpg" width="640" /></a></div>
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<span style="color: black; line-height: 107%;"><span style="font-family: "verdana" , sans-serif;">I was late in the game on discovering
how brilliant Seth Godin is. When I did sign up to receive his blog, about a
week in I thought how in the world does he keep it fresh? How does he write
what he writes without a care in the world whether someone gets it or not? He
just writes. Smart, witty, most always on-point. He’s a legend in my mind. My
daughter recently sent this post to me as it was High Point Market and I
wasn’t reading much of anything. I was just in the mindset of making sure all
was done and done perfectly. <span style="font-size: small;"><o:p></o:p></span></span></span></div>
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<span style="font-family: "verdana" , sans-serif;"><span style="color: black;">Godin’s post “</span>What are you competing on” <u>(</u><a href="http://sethgodin.typepad.com/seths_blog/2016/03/what-are-you-competing-on.html" target="_blank"><span style="color: black;">http://sethgodin.typepad.com/seths_blog/2016/03/what-are-you-competing-on.html</span></a>), as usual, really made me think. In it,
he lists about thirteen areas that people/businesses are competing on. Personally,
I’m still reflecting on whether I’m competing at all as I hope I’m not. I hope
I’m just doing the best I can to be the best version of me, and not playing
that off of others. (The jury is out- wink). Professionally, I look at this
daily as I believe knowing your ideals amongst others as being the best driver
of success. So with that, I evaluated Godin’s “competing” theories against CCS’
culture and values. <span style="color: black;"><o:p></o:p></span></span></div>
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
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<w:LsdException Locked="false" Priority="30" QFormat="true"
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<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
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<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
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<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
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<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
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<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
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<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
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<span style="font-family: "verdana" , sans-serif;"><span style="line-height: 107%;">According
to Godin, “</span>In a hypercompetitive world, whatever you're competing on is
going to become your focus.”. I thought long and hard on this and on this point
I don’t agree. Our company’s 3 competitive drivers in his list of 13, are
smarts, responsiveness, and trust. I don’t agree that these drivers are our
focus. I would argue that instead, for us anyway, they’ve just been the drivers
that have built our business, enabled us to really connect with clients, and
build long-term relationships.<span style="mso-spacerun: yes;"> </span>I didn’t
even think of these as being competitive advantages until I looked at them
through Godin’s lens. I will say though, that in a list that also includes
competitive advantages of being picked, hustling, generosity, and so on, I like
the lens our company is operating through. When I think of our innate, not
focused competitive advantages, I’m prouder than ever of what we’ve built and
are building. </span><o:p></o:p></div>
</div>
Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-7550534473785477462016-05-09T11:29:00.000-07:002016-05-09T11:29:14.160-07:00Just Be You<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_3rWy_3hmjXcDu61LIxtyjkiQQV1v2kAGCTI9BIJ9L1GxH2h90K4pGIOefSxyONdintkoyj5POlOPVM3eAgRLdlxfuPKyVDRNdEz0QegIDGM9sgI7mDxlu4nTRItbH5nwoDQhhcovBmls/s1600/Just+be+you.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_3rWy_3hmjXcDu61LIxtyjkiQQV1v2kAGCTI9BIJ9L1GxH2h90K4pGIOefSxyONdintkoyj5POlOPVM3eAgRLdlxfuPKyVDRNdEz0QegIDGM9sgI7mDxlu4nTRItbH5nwoDQhhcovBmls/s320/Just+be+you.jpg" width="320" /></a></div>
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<span style="font-size: x-small;"><span lang="EN" style="color: #333333; line-height: 107%;"><span style="font-family: Verdana, sans-serif;">So easy to say, sometimes so hard
to do.</span></span></span><br />
<span style="font-size: x-small;"><span lang="EN" style="color: #333333; line-height: 107%;"><span style="font-family: Verdana, sans-serif;"><br /></span></span><span lang="EN" style="color: #333333; line-height: 107%;"><span style="font-family: Verdana, sans-serif;">Have you ever had someone dress
you up for an event, or use their clothes because yours were wet or your
luggage was lost? It’s the weirdest, most uncomfortable feeling when you’re not
dressed in the clothes that you identify with or that aren’t you. And you know
what I’ve found in those moments? If I’m not being me, it shows; my discomfort
comes through. It shines like a beacon.</span></span></span><br />
<span style="font-size: x-small;"><span lang="EN" style="color: #333333; line-height: 107%;"><span style="font-family: Verdana, sans-serif;"><br /></span></span><span lang="EN" style="color: #333333; line-height: 107%;"><span style="font-family: Verdana, sans-serif;">It’s exactly the same way with
who we are. If we’re not being true to ourselves, being ourselves, whatever or
whoever that is, it shines through like a beacon. It’s hard in certain
situations to just be you. A new client, a first date, meeting your to-be
in-laws. If we can remember though that our true self is our best self, we can
pull anything off. Bruce Barton said it best.</span></span></span><br />
<span style="font-size: x-small;"><span lang="EN" style="color: #333333; line-height: 107%;"><span style="font-family: Verdana, sans-serif;"><br /></span></span></span>
<div style="text-align: center;">
<span style="font-size: x-small;"><span style="font-family: Verdana, sans-serif;"><i><span lang="EN" style="line-height: 107%;">If you
have anything really valuable to contribute to the world it will come through
the expression of your own personality, that single spark of divinity that sets
you off and makes you different from every other living creature.</span></i><span lang="EN" style="line-height: 107%;"> </span></span></span></div>
<span style="font-size: x-small;"><span lang="EN" style="color: #333333; line-height: 107%;"><div style="text-align: center;">
<span style="font-family: Verdana, sans-serif; line-height: 107%;">Bruce Barton</span></div>
</span></span><br />
<br />Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-53831658387887477032016-04-26T08:52:00.000-07:002016-04-26T08:52:09.600-07:00Being Exceptional 101<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_E9IDYyuEzClNFQ60xYcirOL3wB5QqogsdLoWpibz5d7xZV88j6RCYuMtdstLNcwpnW4ns15v_DU2Up7smKvh35bC5FoPO3Aecji2tPqpajfKiMU5xIy26MFjQyD3tzy8wo4P_hHLbWDr/s1600/20160425_204240_21.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_E9IDYyuEzClNFQ60xYcirOL3wB5QqogsdLoWpibz5d7xZV88j6RCYuMtdstLNcwpnW4ns15v_DU2Up7smKvh35bC5FoPO3Aecji2tPqpajfKiMU5xIy26MFjQyD3tzy8wo4P_hHLbWDr/s320/20160425_204240_21.jpg" width="180" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBxBs0inJjlW4kNZ4pkEn0Js8UVhJltww8Wr5ivqJCOqcWC_dmhgPgj2aYLKoSVJqtraGyqdLrcTUPK1mIZvkhzzhiOymRNP9i0G5Z3uVwWGF5BfqBu2qY45bZQ4U9I_PWHvjVO_w4g_PK/s1600/6535-2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBxBs0inJjlW4kNZ4pkEn0Js8UVhJltww8Wr5ivqJCOqcWC_dmhgPgj2aYLKoSVJqtraGyqdLrcTUPK1mIZvkhzzhiOymRNP9i0G5Z3uVwWGF5BfqBu2qY45bZQ4U9I_PWHvjVO_w4g_PK/s320/6535-2.jpg" width="180" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-exRy-TvSvJDYfzxi3IkDTcT_k9uuzInvTbbhzHje2D1kjypC_IFfJqe8iEykD5mZS2mqokyn8icMKsgO7mAn1_mFW00UavSo66x_CXdTAOM7glIJ4EJ_CEDo5yhRvybTNHQ6TWQG4a4B/s1600/20160425_2043131.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-exRy-TvSvJDYfzxi3IkDTcT_k9uuzInvTbbhzHje2D1kjypC_IFfJqe8iEykD5mZS2mqokyn8icMKsgO7mAn1_mFW00UavSo66x_CXdTAOM7glIJ4EJ_CEDo5yhRvybTNHQ6TWQG4a4B/s320/20160425_2043131.jpg" width="180" /></a></div>
<br />
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
</div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "verdana" , sans-serif;">Why is it that we all, especially when we’re young, get stuck wanting to fit-in, blend; be part of the crowd, instead of doing the obvious and being exceptional?</span></span></div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "verdana" , sans-serif;">Being exceptional may take some creativity and it definitely means having to be bold. Yet isn’t the act of being exceptional and the way it inspires others worth it?</span></span></div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "verdana" , sans-serif;">I find the older I get, my noticing exceptional, or my being inspired is not an easy feat. Therefore, when I do notice exceptional, it tends to really get my attention.</span></span></div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "verdana" , sans-serif;">Recently I was visiting my daughter for her birthday and we went to a Thai/Vietnamese restaurant. I’d actually been told about the restaurant prior to her moving to the area, along with a few other spots that we’d already frequented. The other spots were good, a couple of them, the word “groovy” would even apply. Upon pulling into this place I thought it too would be good, and likely a little groovy. When we walked in however, what I discovered was much much more.</span></span></div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "verdana" , sans-serif;">Literally, upon stepping onto their front patio you were immediately transported to another place and time. You were in a foreign land that was colorful, ancient, and wise. Everywhere you looked, every nuance was on-point. Upon being seated in an outdoor back area, guests were placed in their own private little shacked area. The food came and it was perfect and there was tons of it. I had to visit the restroom during dinner. I found that it too heavily and fully held that same ancient charm the rest of the restaurant did. I left inspired and in awe. I’d experienced exceptional. It had crept up on me, taken hold, and it was wonderful.</span></span></div>
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "verdana" , sans-serif;">What does it mean to be exceptional? According to Merriam Webster: unusually good : much better than average.</span></span></div>
<br />
<div dir="ltr" style="line-height: 1.295; margin-bottom: 8pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "verdana" , sans-serif;">I would say that I have to agree with Merriam Webster, but I’d go a little bigger. Exceptional is noteworthy and bold. Exceptional is breathtaking, memorable, makes an impact and inspires. Thank you to all who have the guts to go the exceptional route. I aspire daily to catch-up with you; and when I see and experience you, I go a little faster.</span></span></div>
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Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-77470147719400041182016-04-18T06:08:00.001-07:002016-04-18T06:08:14.588-07:00Listen up<div dir="ltr" style="font-family: Helvetica; font-size: 13px;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE45omLwIbrTELvL3ew5J960GQVw9CcxdEbIitdDNJIi376S-LyLckoo2PjKcdYkWmYNy73CcZMUgjDxF6qHdLIeC0O46Fd0kcNMDrI_AsJU7pMyQ75AEUpYkoB5b-VfSteBf0MqFfrukK/s1600/listen.jpg" imageanchor="1"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE45omLwIbrTELvL3ew5J960GQVw9CcxdEbIitdDNJIi376S-LyLckoo2PjKcdYkWmYNy73CcZMUgjDxF6qHdLIeC0O46Fd0kcNMDrI_AsJU7pMyQ75AEUpYkoB5b-VfSteBf0MqFfrukK/s640/listen.jpg" width="640" /></a></div>
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When you’re in this biz, the PR/marketing biz, you’re an advisor. One of the firms I worked with the proprietor and CEO was adamant about our being advisors and leading the client. I often scratched my head in bewilderment at how much we led, but didn’t listen.</div>
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Shortly after that stint, I founded CCS. I wanted and needed to be with my family more, loved what I was doing, but thought there MUST be a better way of working with clients and I was going to find it, discover it, create it! My intention, my big idea, was to listen. I wanted to be a good listener. The thought… a good listener could in turn be a good advisor.</div>
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That was nine years ago. I’ve learned a lot since then, and I’m happy to report that it works. Our culture is to first listen, really listen, then advise and then, at the end of the day, respect our client’s wishes whether they’ve taken the counsel they’ve been given or decided upon a different path. It’s simple, but hey, it works and that’s what matters.</div>
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Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-21068032676878322652016-04-11T02:30:00.000-07:002016-04-11T02:30:02.609-07:00My Mentor<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQHfYKCYpI3UamX-rVqn8ouMZVYAUd9n-vbwITRUpnQbxIKUa-wZ5QMikypif7Lv89NVVRoPtosT3MaB4y9CCyGG3tazsWrEji54DMjGdrakNOSkeAU7AiaOJtjJ0Gs6ztrMLzR_iamYqg/s1600/mentor.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQHfYKCYpI3UamX-rVqn8ouMZVYAUd9n-vbwITRUpnQbxIKUa-wZ5QMikypif7Lv89NVVRoPtosT3MaB4y9CCyGG3tazsWrEji54DMjGdrakNOSkeAU7AiaOJtjJ0Gs6ztrMLzR_iamYqg/s640/mentor.jpg" width="640" /></a></div>
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Mentor is a big word. It’s a word that has a lot of meaning. When I was a young woman I remember hearing it on TV or a movie, or by someone giving a speech thanking their mentor and thinking how cool it was, the idea of someone caring enough about someone’s future, fostering growth, that they’d take that person under their wing and make them better.</div>
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Fast forward a couple of years, I’m working in marketing and sales support, DB (we’ll call him) is hired and becomes my boss. This guy is old school, not super old, but definitely old school. He knows everybody, has a great, big reputation, he’s all that and shocker, he’s not a fan of me (or so I thought).</div>
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He was savvy, his dress, his talk, how he worked people, how he got things done (his way), he had more leeway than I’d ever seen anyone in the company have. He was smooth. Unfortunately, when I walked into the room all that savviness was out the window and was replaced with hardnosed, hard assed DB. It felt many times like he was two people and in fact looking back, he was.</div>
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To everyone else he was an associate, a co-worker, an employee, a friend, but to me, for me, he was a mentor. I will never be able to forgive how hard he was on me, but more importantly I’ll never forget how much better he made me. His lessons, though hard, stuck with me, made an impression and are with me still today. In truth, I didn’t like him very much. I respected him, but I didn’t like him.</div>
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Instead, I’ll always be grateful that he saw something in me and instead of taking the easy road of being the nice guy with me, like he was with everyone else, he took a different road and fostered what was to be great in me. </div>
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Thank you DB.</div>
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What my mentor taught me:</div>
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It’s not about me. It’s about what’s best for the company.</div>
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Show up, whether you’re sick, down, hung-over, show up because you’re expected to.</div>
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It’s the good ‘ole boys club. Work with it, not against.</div>
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Work harder, work smarter than everyone else.</div>
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Don’t involve “feeling” words into any verbal or written communications (ie I think we should… Instead should be, I recommend we…)</div>
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Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-28002924623715583342016-04-04T02:30:00.000-07:002016-04-04T02:30:20.796-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3zE7q1u97GxlKdZNYmZnSnttXjZKqByK4SNkvQA8Z04U6JXFdufbpCCPSAPOjihcgBptBF9KVjztDmMZEl3MszFuz5lZYX0TBxAWMAmwWsaZb36NMfe3pGGJRXZOPn4XC9Zgf2CkCnTAx/s1600/work-from-homw.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3zE7q1u97GxlKdZNYmZnSnttXjZKqByK4SNkvQA8Z04U6JXFdufbpCCPSAPOjihcgBptBF9KVjztDmMZEl3MszFuz5lZYX0TBxAWMAmwWsaZb36NMfe3pGGJRXZOPn4XC9Zgf2CkCnTAx/s640/work-from-homw.jpg" width="640" /></a></div>
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<b><span style="font-family: Verdana, sans-serif; font-size: large;">Best business practices for working from home</span></b></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">Best business practices for working from home</span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">I’ve read all kinds of statistics and known so many people who loved the idea of working from home, but couldn’t make working from home, work (no pun intended). </span></span></div>
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<span style="font-family: Verdana, sans-serif;"><span id="docs-internal-guid-faa6f45d-e011-1ddf-a0f3-ff94a64d2911"></span></span></div>
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<span style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">I get it. All the things that make working from home sound so great, are also the things that make it so tough. </span></span></div>
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<span id="docs-internal-guid-faa6f45d-e012-31e9-1a0d-a43859a88377"><span style="font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">Pros</span></span></span></div>
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<span id="docs-internal-guid-faa6f45d-e012-4c54-f203-8ad31c8425d5"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">_No boss looking over your shoulder</span></span></span></div>
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<span id="docs-internal-guid-faa6f45d-e012-680a-2bd3-bc95e9447029"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">_Working at your own schedule</span></span></span></div>
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<span id="docs-internal-guid-faa6f45d-e012-8225-712a-9ac70c180e23"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">_Spending more time with your family </span></span></span></div>
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<span id="docs-internal-guid-faa6f45d-e012-b3fb-cef2-2a148a54ba7f"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">_No chatty co-workers consuming or wasting your time</span></span></span></div>
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<span id="docs-internal-guid-faa6f45d-e012-e1af-40b7-555a9a17e597"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">_No commute to work (wasted time)</span></span></span></div>
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<span id="docs-internal-guid-faa6f45d-e012-ff10-01ba-a8411d776a9c"><span style="font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">Cons</span></span></span></div>
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<span id="docs-internal-guid-faa6f45d-e013-2e93-3c85-ae67382eb46a"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">_No structure, easy to get lazy</span></span></span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="line-height: 1.295; white-space: pre-wrap;">_Really easy to do laundry or do a </span><span style="line-height: 1.295; text-indent: -36pt; white-space: pre-wrap;">Netflix day. That press release can wait </span><span style="white-space: pre-wrap;">until tomorrow</span></span></div>
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<span id="docs-internal-guid-faa6f45d-e013-ef7c-280a-87077e619661"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">_Lonely, no one to talk to, bounce ideas off of</span></span></span></div>
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<span id="docs-internal-guid-faa6f45d-e014-1efe-c0e9-3f687a512aa3"><span style="vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: Verdana, sans-serif;">_Easy to become disconnected, recluse</span></span></span></div>
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<span style="vertical-align: baseline; white-space: pre-wrap;">So with all that, how does it work? How can it work? </span></div>
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<span style="vertical-align: baseline; white-space: pre-wrap;">_1 Put </span><span style="font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">structure</span><span style="vertical-align: baseline; white-space: pre-wrap;"> to your business. Business practices. Everyone has a boss, even if you’re your own boss. Accountability. Accountability to yourself first and then to your clients. </span></div>
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<span style="vertical-align: baseline; white-space: pre-wrap;">_2 Have a </span><span style="font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">routine</span><span style="vertical-align: baseline; white-space: pre-wrap;">. Ie. Mine. Get up. Make coffee. Drink coffee. Work, work, work. If you want to throw in a chore set a time limit for it ie. 30min clean house and do laundry. Set a timer. Once the timer rings. It’s back to work. </span></div>
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<span style="vertical-align: baseline; white-space: pre-wrap;">_3 Include your </span><span style="font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">family</span><span style="vertical-align: baseline; white-space: pre-wrap;"> as much as possible. This is tough when you have little kids, but involving them in your business in even some small way helps them understand the importance of what you do and the time it takes to do it. </span></div>
<span style="vertical-align: baseline; white-space: pre-wrap;">_4 Make friends, find other “like minded” people in your profession or a related one</span><span style="font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> talk through ideas, find ways of collaborating, brainstorm</span><span style="vertical-align: baseline; white-space: pre-wrap;">. You know the idea, two heads are better than one, three heads are better than two and so on and so on. </span></span></span></div>
Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-92000167138310236362016-03-28T08:02:00.000-07:002016-03-28T08:18:24.535-07:00<div dir="ltr" style="font-family: Helvetica; font-size: 13px;">
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<b><span style="color: #444444; font-family: "verdana" , sans-serif; font-size: large;">The art of follow-up</span></b></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">It’s always amazing to me how it’s the simple things that matter.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">A prime example is follow-up. Simple, yea? Yea! Yet when I look at some of the best projects and/or clients we have or do work with, it’s the follow-up that’s set us apart.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">So why is that? Why is follow-up so important? It’s important because it says you matter. You’re important. I want your business. I’ll do anything to get it. This is the way we do things – we stick to it. It’s important because it says a lot.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">Want more business?</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">Want a first or even second date with that special someone?</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">Want that house you made an offer on, but got turned down.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">Two words. Follow-up.</span></div>
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Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-38174801981310858742016-03-21T06:18:00.000-07:002016-03-21T07:11:06.034-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCfF8E3yA8eUBXJlk6cqebVqkGQc2hfPUAH8op54rlY4Ajyqvh84Mui46MLaHvSZRaVFk_fY_Ucg5QQfbuIWlv7DAN0kkrVfMs5lfwBMWurZGxEnCap5b6djG1faf9CzFySmdzvc9m2vKn/s1600/Learning-talking-in-a-group-with-other-people.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCfF8E3yA8eUBXJlk6cqebVqkGQc2hfPUAH8op54rlY4Ajyqvh84Mui46MLaHvSZRaVFk_fY_Ucg5QQfbuIWlv7DAN0kkrVfMs5lfwBMWurZGxEnCap5b6djG1faf9CzFySmdzvc9m2vKn/s640/Learning-talking-in-a-group-with-other-people.jpg" width="640" /></a></div>
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<span style="color: #444444; font-family: "verdana" , sans-serif; font-size: large;"><b>Learning as a lifelong practice</b></span><br />
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">Every Jan01 I’m inspired. I’m inspired by the newness, the blank slate that lies ahead, the potential and possibility.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">We discovered in early December that one of our largest accounts of 2014/2015 had decided to make a shift in their organization and we would no longer be part of that equation.</span><br />
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">I understood it, the rationale, and there were absolutely no hard feelings. There was, and is, simply a wish you well.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">I for one do not believe in worry. I’ve always lived under the “one door closes, one door opens” mindset, though often not having to put it into practice. I made the decision then to go through the holidays without worry and to start fresh Jan01.</span><br />
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">Jump ahead to Jan01. I sat at my desk looking through new and old emails, documents, current and past work, and made the decision to instead evaluating with whom potential business might be cultivated, look at what we really offer and what might we hone our skills in more--- I looked at potential. I looked at the things we, or I, had shied away from doing the last couple of years, because they weren’t in my skillset or expertise and they certainly weren’t in my comfort zone.</span><br />
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">I began furiously, fearlessly, diving into the unknown. I looked at what we’d done, how we could do it better, and what we knew nothing about, but could master. I looked at our model from A – Z, what works, what doesn’t, all of it. I did an audit. Audits are not fun. They’re revealing.</span><br />
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">What I realized is we’d become a wheel. A complacent, comfortable wheel with the work we had and the opportunities we’d been awarded. We were managing the business, not growing the business. We were not seeking out (furiously and fearlessly) better ways of supporting our client’s success. We instead were just doing the work in front of us, servicing it, billing it and getting paid. It was a revelation. It was that big. We needed a jump-start, a refresh, a new beginning.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">Jump ahead to Mar01. We redesigned and launched a new website. Our company’s other administrator, and myself, are engaged 2+ hours, daily, in online training sessions, webinars, online discussions, new certification programs and have made curriculum a mandatory part of our business practice. We hired two young, bright associates to work on the team. We are seeking new and better ways of partnering with service providers.</span><br />
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">In essence we are evolving.</span><br />
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: xx-small;">What we’ve realized during this evolution is that we can never be complacent. We should never be comfortable and to truly advise and service our client’s best interest, we must put our oxygen mask on first, save ourselves. Only then, when we’re breathing, alive, can we be our best for others.</span></div>
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Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-38294428717074680722016-03-14T12:48:00.000-07:002016-03-21T07:07:27.070-07:00<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5QjCckGRf7myutz9_hotbC3q-8hgPvJHc5kl0qUIUzdjtCmYhLWsfJINXoItkbqIg-luuCpjkl_jWZrNou6R9Goj97DKMpMcdufk5Gm1dQVn04HCP19OlBfKa_mq4-JOuW3IdqL3MoQJ0/s1600/lion_by_elenashved-d7i29mw.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="449" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5QjCckGRf7myutz9_hotbC3q-8hgPvJHc5kl0qUIUzdjtCmYhLWsfJINXoItkbqIg-luuCpjkl_jWZrNou6R9Goj97DKMpMcdufk5Gm1dQVn04HCP19OlBfKa_mq4-JOuW3IdqL3MoQJ0/s640/lion_by_elenashved-d7i29mw.jpg" width="640" /></a></div>
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<span style="color: #444444; font-family: inherit; font-size: large; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><b>Fear of… what exactly?</b></span><br />
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<span style="font-family: "verdana" , sans-serif;"><span style="color: #666666;">Scrolling through Facebook today, I saw a video on a social experiment that asked random New Yorkers to write down their biggest regrets. Interestingly enough, they were all centered around not doing something.</span></span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; vertical-align: baseline; white-space: pre-wrap;">I think we can all relate. It’s a sad fact that potential is often squashed by paralyzing fear. Fear calls us to be still and wait for the moment to pass--- for our more practical selves to return, instead of calling us to take action, to go out on a limb, to listen to our bravest self, the self that yells and screams “just go for it”. Fear of failure, mistakes, the unknown, etcetera as we’d say in the south, is hogwash. It’s nonsense.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; vertical-align: baseline; white-space: pre-wrap;">The reality is that failure, the unknown, getting hurt is all inevitable. The real decision, and question we must ask ourselves is whether we’re going to live courageously or cowardly.</span><br />
<span style="color: #666666; font-family: "verdana" , sans-serif; vertical-align: baseline; white-space: pre-wrap;">I for one, want to be a lion.</span></div>
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Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-32493210734404662642016-03-07T02:30:00.000-08:002016-03-21T07:08:33.063-07:00<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW_kQUVvz6MXu7LHWJI58YyMIZYOWbc0Z6RS-xCNu7PnUk70YXCb6fkPI2CQQa7z589q5yIveJeKTjIW3VEqmgP6oAOxzKbGuQSlr8aB23iXq2SiQ87FEh_8uQdqBBg0zopF6xHHaNXRxx/s1600/Staying-off-the-slippery-slope-ethics-advice-for-those-new-to-the-industry.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW_kQUVvz6MXu7LHWJI58YyMIZYOWbc0Z6RS-xCNu7PnUk70YXCb6fkPI2CQQa7z589q5yIveJeKTjIW3VEqmgP6oAOxzKbGuQSlr8aB23iXq2SiQ87FEh_8uQdqBBg0zopF6xHHaNXRxx/s400/Staying-off-the-slippery-slope-ethics-advice-for-those-new-to-the-industry.jpg" width="400" /></a></div>
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<span style="background-color: transparent; color: #666666; font-family: "verdana" , sans-serif; font-size: x-small; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So many are under the false pretense that being a grown-up means abandoning our ideals and moral code in order to make it in the ‘real world’. </span><br />
<span style="color: #666666; font-family: verdana, sans-serif; font-size: x-small; line-height: 1.2; text-indent: 36pt; white-space: pre-wrap;">The fallacy in this is the belief that the ‘real world’ is a cold, scary place, where good ‘ole fashioned “goodness” isn’t seen or appreciated when in fact it’s full of people, just like you and me, who hopefully recognize and appreciate the good in others.</span></div>
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<span style="background-color: transparent; color: #666666; font-family: "verdana" , sans-serif; font-size: x-small; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Our own personal set of ethics make us who we are. Carrying those ethics into everything we do, our personal and professional lives, our relationships, and how we manage the day-to-day are the foundation for strong, meaningful relationships that last. </span></div>
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<span style="background-color: transparent; color: #666666; font-family: "verdana" , sans-serif; font-size: x-small; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Trust, credibility, reliability, all of these things can’t, and shouldn’t, be built overnight yet they are the invaluable assets that make us who we are and who we will become. </span></div>
<span id="docs-internal-guid-878509e3-4ef7-b6be-7356-f5f9082dbf92"><br /></span>Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0tag:blogger.com,1999:blog-4250734777265748434.post-40938675625786436752016-03-01T07:14:00.000-08:002016-03-21T07:08:57.697-07:00<div style="font-family: 'Trebuchet MS'; font-size: 12px;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw8NneqxFWee2KVqPeFvBMG2MdfG1wFA7tMDEWlTVY8E0mINBJV-3tN_Ty4aH4mn0XuMZw2Nc-vbmQO9Bq-fSG0-t-bwZHV2xHSmSgGXsGiRTGCxWReBbd2bGuDZHF-i3W6iA_APHg_xI0/s1600/Why-blog-.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw8NneqxFWee2KVqPeFvBMG2MdfG1wFA7tMDEWlTVY8E0mINBJV-3tN_Ty4aH4mn0XuMZw2Nc-vbmQO9Bq-fSG0-t-bwZHV2xHSmSgGXsGiRTGCxWReBbd2bGuDZHF-i3W6iA_APHg_xI0/s640/Why-blog-.png" width="640" /></a></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; letter-spacing: 0px;">I remember when blogging became “the thing” a few years ago. I honestly couldn’t get my head around it. Why would people just start writing about cooking or decorating or really anything they were passionate or knowledgeable about, but more importantly, why would anyone read it? Hmm. Conundrum. </span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; letter-spacing: 0.0px;">Blogging seemed very personal, and though it might make sense on a personal level to share ideas, experiences and so forth, it was again personal. So IF blogging made sense, it made sense as a personal tool--- a way of sharing. </span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; letter-spacing: 0.0px;">You see, though I don’t consider myself to be old school, blogging and my not being able to get my head around it for such a long time, showed me that in fact in some ways I am. </span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; letter-spacing: 0.0px;">When I began my career some 20+ years ago, I was taught that “personal” and “professional” didn’t cross paths, at all, ever. They were singular unto themselves. As a young, idealistic person, this was very hard for me to adopt. I thought I had so much to contribute, so many great ideas, yet I got beat up over this way of thinking enough times to realize, I was wrong and everybody else was right. So sharing ideas, experiences, knowledge = a no-no. Do the work and give input when asked. The end.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; letter-spacing: 0.0px;">Well, what I’ve realized since, is that the model of segregating personal and professional is GONE. Gone, gone, gone, who knows if ever to return. It has instead been replaced with a world eager to share, eager to explore other people’s experiences, knowledge, and ideas. It’s refreshing. There are a couple of blogs I read every day that have taught me just that. (Thank you Seth Godin.)</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; letter-spacing: 0.0px;">During this awakening of the way our world turns today, I realized I too might have something to offer. Therefore, I am officially inviting you to our first blog. I say “our” because though I am the proprietor and president of CCS aka Creative Communication Services, and will be doing a lot of the writing, this blog will be heavily influenced by others on our team, and sometimes written by them. We have some incredibly bright, and young team members and I’m going to ask that they share their thoughts, experiences and perspectives on this platform as well. </span></div>
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<span style="color: #666666;"><span style="font-family: "verdana" , sans-serif;"><span style="letter-spacing: 0.0px;">I hope you’re excited. I hope you’ll continue reading. More importantly I hope in some way, as we get this blogging party started, you’ll get something meaningful and insightful from it and that you’ll give a shout out every once in a while. </span><span style="letter-spacing: 0.0px;"> </span></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; letter-spacing: 0px;"> </span></span></div>
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Creative Communication Serviceshttp://www.blogger.com/profile/01178761147950614735noreply@blogger.com0