Wednesday, August 24, 2016

The 2 Most Important Things We Do

As new staff join us and or we have interns, my goal within the first 60 or so days, is to have instilled in them the two most important things we do and why. 

First is proposals. The key to any good proposal is to have a solid, no bs, understanding of the potential client’s culture, current status and goals and to demonstrate that in a proposal. In essence, a good proposal is saying “I get you”. We’re going to work well together because I get you. From there, the connection is made.

The second most important thing we do is, in detail, demonstrate our worth or our client’s ROI. If we can’t demonstrate our relevance to a client, they’re certainly not going to recognize it on their own. These two things: relating and demonstrating your company’s value is everything in our business. Without these two things we’re not working and we’re not relevant. The end.

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